Why is chewing important for dogs? Because every dog has the natural desire to chew.
Every dog has a natural desire to chew. This is already evident when our four-legged friends are still puppies; they gnaw on our shoes or nibble on the furniture. No wonder!
Chewing is a natural way for dogs to relieve stress.
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To meet your dog's needs.
Did you know that chewing is a way for dogs to calm their nerves and relax? When our four-legged friends chew on something, hormones like dopamine and serotonin are released, which are responsible for fun and joy. So, giving our dogs something to chew is also fulfilling their natural need. Most of us no longer live in the countryside where our dogs can fulfill the responsibilities they were bred for.
Therefore, we feel responsible to provide our loyal companions with products that meet their natural desire to chew, and that bring calm and pleasure into their everyday lives.


Developing an environment for dogs.
Honking cars, screaming people, flashing lights, and pushing crowds - our dogs are exposed to countless uncontrolable stimuli when they are out and about with us. This environment is not meant for them. They become stress easily, but this is often difficult to recognize. As owners, we can look out for certain warning signs: frequent panting, hyperactivity, over-reactivity, overreaction, yawning, trembling, impatience, whining, and excessive grooming. These reactions can also occcr when a dog feels understimulated or is left home alone. To rememdy these situations, natural chew toys offer dogs instant stress relief.
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A natural way to relieve stress.
It is important to always provide our dogs with something to chew, especially when they are exposed to stressful situations. in the long term, chewing on natural chews improves our dog's physical health, as constant stress can lead to a weakening immune system.

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